The Strategic UX Toolkit
Content-Driven Research and Design for EdTech
The Framework for NOT following frameworks
Paperback $29.99
eBook $19.99
What if the UX framework your team is following wasn't built for your reality?
The Problem
Your leadership discovers Design Thinking at a conference. Six months later, research insights sit unused and the team concludes: "Formalized frameworks aren't worth it—we know what our users need."
Your team adopts Continuous Discovery. You schedule weekly teacher interviews. Teachers aren't available during state testing. The method requires access patterns EdTech doesn't have.
Your product has great student content, enthusiastic admins, and exactly zero teacher adoption. The UX research checked all the boxes. The adoption didn't happen anyway.
When you apply frameworks built for different realities, the problem isn't your team—it's the context mismatch. And the fix isn't a better framework. It's strategic thinking about which tools fit your specific situation.
Paperback $29.99
eBook $19.99
The Solution: Context Mapping
EdTech doesn't match the assumptions standard UX frameworks make. You don't get to launch when you're ready. Teachers are locked in for nine months once school starts. Admins buy, teachers control adoption, and students have zero choice. Mid-year changes destroy trust instead of building it.
These aren't minor differences. They're fundamental misalignments that confound standard approaches.
The Strategic UX Toolkit teaches you to assess your context first—then build your own toolkit from the methods that actually fit.
Who is this for?
Founders and executives trying to understand what "good UX" actually looks like in a constrained EdTech environment
Product managers drowning in feature requests with no framework for prioritizing research
UX leads and researchers building credibility in organizations where standard approaches have already failed
Designers who know something is off but can't name why their process isn't translating to adoption
You don't need to work in EdTech to benefit from this book. If you're in any constrained, regulated, multi-stakeholder environment—healthcare, government, enterprise software—the strategic thinking transfers.
The Strategic UX Toolkit
Stop following frameworks. Start building the right toolkit for your context.
This isn't another pre-built process to adopt.
It's a strategic approach for selecting methods that fit your specific constraints, timeline, and organizational reality—whether those tools come from Design Thinking, Continuous Discovery, Jobs-to-Be-Done, or something you build yourself.
Written by someone who has been on both sides: 15 years as a high school chemistry and physics teacher watching EdTech products fail in real classrooms, and founding designer at three EdTech organizations—building UX functions from scratch in nonprofit, for-profit, government, and military contractor environments.
Part 1: The Problem
Why standard frameworks fail in EdTech—timing cycles, lock-in periods, the three-user dynamic where buyers, teachers, and students all have different goals and levels of control.
Part 2: The Solution
A five-phase process for building your own toolkit: Assess Context → Select Tools → Execute Research → Develop Strategy → Design Solutions
By the end, you'll stop fighting frameworks that don't fit your context. You'll start making strategic UX decisions that actually drive change.
Paperback $29.99
eBook $19.99
Ready to implement it?
The Strategic UX Toolkit Playbook
The book teaches you how to think.
The Playbook gives you the tools to actually do it.